Beauty is constantly evolving, with innovation and creativity remaining essential. Our focus is a human-centric approach that prioritizes understanding core audience values and needs, alongside consumer data. We drive impact through inclusive and innovative strategies, including product development, integrated marketing, product testing, market research, benchmarking, and access to diverse creative talent.

 

We work directly with Beauty Brands

We work directly with established and early stage Beauty, Wellness and Lifestyle brands, to create strategies that are impactful, creative and drive growth:

  • Brand Management - from Concept to Launch

  • Retail Readiness and Retail Distribution Strategies

  • Inclusive Product Development and Consumer Marketing

  • Digital Marketing and Ecommerce Website Marketing

  • Strategic Partnerships and Brand Collaborations

  • Brand Messaging, Content Marketing and Influencer Marketing

  • Branding and Rebranding Product line

  • Market Research and Consumer Insights

  • Product Benchmarking

  • Consumer Product Testing

  • Integrated Marketing & Experiential Marketing

  • Brand Audit and Product Innovation Assessment

 

We partner with Beauty labs and product development Consultants.

Product Testing for Efficacy:

Our objective is to reinforce consumer confidence in their makeup, skincare, bodycare and haircare products through human panel testing. We provide tailormade solutions for claim substantiation and product evaluation for efficacy.

Our unparallel knowledge of beauty, textured hair, and personal care and personal care consumers and the claims that resonate with them, coupled with our assessment techniques, access to industry resources and diverse panel of beauty, haircare and personal care buyers, are reasons why brands come back trust SHYFT Beauty.

 

We partner with marketing & advertising agencies

We offer solutions that put people first - the human centric approach - where the under-represented is seen, valued and heard.

We partner with marketing advertising agency, to build and implement beauty marketing strategies by providing industry expertise, cultural fluency & competency and an understanding of the nuances among beauty consumers.

We support the creative teams on data-driven creative execution of Beauty Marketing and Advertising Campaigns.

Using a combination of data-driven analysis and field tested best practice, we work together to craft tailored strategies for your teams. To help ensure lasting results, we make ourselves available as a resource and advising leadership even long after our engagements have been completed.