Here are SHYFT Beauty Case Studies, Clients & Partners who’ve experienced our impact.
Brand Strategy, Insights and Retail Expansion
Ella Dean is a natural haircare brand for men and women with textured hair. In October 2021, the Founder Nicole Rose, secured our services to provide Stategic Advisory & Brand Marketing Strategy, in an effort to scale to retail. In January 2022, we secured retail for Ella Dean with ThirteenLune, one of the largest and fastest growing e-commerce platforms in Beauty. With ThirteenLune’s strategic partnership with JcPenney’s, the Ella Dean is also brand is also poised to enter over 600 JCP stores in 2022-2023.
Extend Product Range to Deeper Shades.
Client Overview: Thrive Causemetics is an award-winning luxury Skincare + Cosmetics brand. All products are Clean Beauty, Toxin-Free, and Eco-Friendly.
Project: To extend their sculpting bronzer to a more inclusive skin shade range.
Results Delivered: Melissa worked with the Thrive Causemetics product development team and chemists to create three additional inclusive shades that served deeper skin tones. She also transformed the product naming of the deeper shade brand portfolio to be more culturally sensitive. The new deeper shades sold out within the first week.
Create a Diverse 360 Marketing Campaign
Client Overview: SkinTē is a leading collagen-based beauty beverage brand, with sustainably sourced ingredients that lead to healthier hair, skin, and nails.
Project: To develop a diverse brand marketing campaign to inspire current brand consumers while acquiring new audiences.
Results Delivered: Melissa created an informed and data-driven 360 brand campaign that included a new slogan, :60 commercial, a user-generated contest promotion, an experiential component, and a cause marketing initiative for the brand. The campaign garnered exciting interest from investors which resulted in new funding for the campaign launch in 2022.
Create an Inclusive Experiential Shopping event live on Instagram.
Client Overview: Kiehl's is a luxury cosmetics brand retailer that specializes in skin, hair, and body care products.
Project: Reach more African American consumers and create an inclusive in-store experience for their 2021 week-long 'Friends and Family' event.
Results Delivered: Melissa created 7-day social media campaign that featured Kiehl's best-selling products and their benefits for consumers of color. The week culminated with a live, in-store event at a local Los Angeles store location, broadcasted on Instagram live, featuring Melissa and Kiehl's district manager who revealed new products and gave a virtual tour of the store. The project resulted in a 30% increase in-store sales that day and significant social media engagement.
