We Build, Grow and Advocate for Brands that People Love!

Shyft Beauty is a contemporary Multicultural brand strategy and marketing agency focused on shaping, launching, and growing consumer brands; color cosmetics, textured haircare, personal care, wellness, skincare and lifestyle brands.

With lens on inclusivity and acceleration, we operate with intention - good strategy, great ideas and creative solutions. We help established and emerging beauty brands who have progressive values, and desire to ‘shift’ to the next level, live up to those ideals through integrated and inclusive strategies in product development, consumer research, product testing & focus groups, retail distribution, strategic brand marketing, and access to our social capital.

We shift brands from ‘aspirational’ to ‘inspirational', with product development innovation and marketing strategies that empower consumers, who desire to be seen, heard, valued and represented.

SHYFT Beauty is Founded by Beauty Expert & Entrepreneur Melissa R. Hibbert